Behind the Scenes: Bringing ‘Redefine Your View’ to Life with Aiko Eyewear
Optique Line is thrilled to announce the launch of the Aiko Eyewear debut collection, marking a bold entry into the fashion eyewear market. Our latest campaign, “Redefine Your View,” was meticulously brought to life through a partnership with Tracey Lee Hayes, a renowned Melbourne-based photographer known for her work with major fashion and retail brands.
The concept behind “Redefine Your View” is more than just a tagline; it encapsulates Aiko Eyewear’s mission to transform how we perceive and experience eyewear. This collection, which will be showcased at O-SHOW24 from May 17-18 at the Hordern Pavilion in Sydney, promises to become a staple for those who cherish finesse and personal expression.
The photoshoot, under the creative direction of Tracey Lee Hayes, who has an impressive portfolio with clients like Trenery, Myer, and Bonds, was pivotal in translating this vision into visually striking imagery that captures the essence of the collection.
Working with Tracey was an enlightening experience. Her eye for detail and ability to capture the subtlety of each frame brought our vision to life spectacularly
Photographed by Tracey Lee Hayes, the Aiko Eyewear collection shines through her lens, showcasing the fusion of diverse global aesthetics and cutting-edge craftsmanship. The photos embody the cultural richness and are designed to resonate with individuals who appreciate subtlety and sophistication in their fashion choices. Each piece in the collection enhances the wearer’s personality, exuding confidence whether at a business meeting or during a night out.
The design philosophy of Aiko combines the elegance of Nordic minimalism, the precision of Japanese craftsmanship, and the boldness of Australian style. This unique blend ensures that each pair of eyewear is not just a tool for better vision but a statement of quality and style.
